|NorthCard's commitment to our clients is to integrate all the key components that support a loyalty program. Our key role is as Project Managers, responsible for the on-time, in-budget delivery of your program.
To execute the program, we use a combination of NorthCard staff, external suppliers and client suppliers for key services. The following is a summary of the key roles required in delivering a loyalty program, and NorthCard's role in
- Based on client marketing objectives, design
customer loyalty program including data strategies, reward structures,
promotion strategy & research support.
- Assess technology options, costs and partners.
- NorthCard has proprietary profitability analysis
- Use client assumptions to develop a sound
financial business case and targets.
- Develop transition plan to support the
introduction of the loyalty program.
- Develop management plan for operational issues -
expiry dates, customer service.
- Define quantifiable "measurements of
success" for the program.
- NorthCard can manage or support marketing,
promotions, partner management and rewards.
- Operational services include training materials
& support, communications support & sales support.
include basic Reports & Data Cubes (described in Technology), as well
as customized Reports, Queries, Extracts and Cubes.
end-to-end data analysis & production needs, including:
mining & production
data preparation & production
customization & adjustments
design, maintenance & distribution
Direct Mail & Fulfillment
- NorthCard produces data to support client's
direct mail partner / supplier.
- NorthCard develops the project plan, and manages
to approved budget and targeted timelines.
- Leads project team of external suppliers and
partners, and provides consolidated regular status reports.
Customer Sales & Service
- NorthCard supports training & first line
technical support for store locations or franchises.
- Support client's service partners where needed.
Billing & Settlement
- NorthCard supports any required billing and
settlement with data production.
Development & Licensing
- NorthCard manages all the necessary systems
development and licensing to support its applications.
- Integration work considered separately (see
- Integration points with client systems are POS/ECR
system, Customer Database and Products Database.
- NorthCard will work with client to manage
integration with existing systems.
Systems Operations & Tech Support
- Establishes and maintains environment to support
NorthCard applications and client data.
- Redundancy and backup included to ensure
Cards & Fulfillment
- NorthCard manages card design and ordering.
- NorthCard partner supports card production,
personalization, fulfillment & delivery.
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